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Planting Campaign 
Mission Statment
To reduce Pediatric morbidity and mortality in the Province of Khyber Pakhtunkhwa and Federally Administered Tribal Areas in line with the MDG 4, through the adoption of improved preventive, promotive and curative strategies in the field of child health and development.
Objectives
- Improving the quality of pediatric care through the enhancement of the knowledge, attitude and practices of the trained manpower in the field of child health.
- Providing a vision for comprehensive child health, incorporating, monitoring and evaluating mechanisms.
- Interventions based on scientific evidence through collection of data and conducting operational research.
- Promotion of healthy infant and child rearing practices through the introduction of public/community health education.
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